Key takeaways
An insight into working in business and brand strategy.
How to demonstrate and apply forward/strategic thinking.
Approach and benefits to building a ‘squiggly’ career.
Host: Having studied a BSc in Business Management at Kings College London, Rachel has spent the last 10 years working with FMCG brands big and small, at home and abroad. Rachel currently works in the Corporate Strategy and Development team at Asda.Are you interested to see a career in business and brand strategy? In this class students will learn what it means to work in business and brand strategy using examples from Rachel's experience working in different industries and company environments.
Working in strategy is ultimately about understanding trends and predicting the future in terms of what that means for your business, brand and customers. With that in mind, students will cover useful resources and techniques to demonstrate forward/strategic thinking - an invaluable skill however you choose to build your own career.
Finally students will hear about taking what is increasingly known as a “squiggly approach” to building your career and the huge benefits that can come from not having a set career path. Rachel's journey has certainly been squiggly, going from working in a big corporate retailer, to being the first hire in a start up agency, to launching a brand as a one man band, and then changing everything at the drop of a hat to go and take an opportunity to work in the US! Through her experience, she hopes to reassure and give students an insight into how to build a career that focuses less on job titles and more on taking opportunities that give you a range of skills and experience.
Look at these careers next: Life as a Brand Designer, How to Run a Business in Publishing, The Art of Making Up your own Job Title
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Safeguarding reminder:The safety of your child is of the utmost importance. All of our classes are pre-recorded to remove any concerns around live participation. For reruns of our past live classes, students' webcams and microphones were disabled and only the chat history, if participation was requested, is visible.
Suitable for:
Everyone, especially those who don't know what they want to do in life!
Class requirements:
You will need a laptop or device with internet connection to watch the class, as well as a pen and notepad for taking notes.
What to expect:
- This class will take place online via a Zoom webinar.
- For live classes, please arrive promptly. Students' cameras and microphones are disabled by default.
- For on demand classes, students will be watching a recording of a previous live class.
- Once you have signed up, you will be taken to your dashboard where you can view details of the class, and re-watch it in the future.
- Students will be sent confirmation of the class to their email address if provided.